FOR MARKETERS + FRACTIONAL CMOS

Paid to Lead

Learn how make 3-5x more money in your marketing business with the skills and experience you already have.

Chey was working more than full time juggling freelance clients, and made $100K+ IN HER FIRST 6 MONTHS as a CMO

Emily went from burnt out freelancer, to self-promoted Fractional CMO, then was offered her dream job as CMO

Abby went from overworked agency owner to
launching her own business as a Fractional CMO

Lisa landed a $15K strategy AND a $15K monthly
retainer client just 20 DAYS after joining

Miranda DOUBLED her income, and went from 40-50+ hour weeks to working 30 hours AND being able to hire a VA.

Lindsey went from charging $5K/momo to $12K/mo and
is now making $24K A MONTH working way less hours.

THE RESULTS SPEAK FOR THEMSELVES

An abstract light green streak against a black background.
A woman with long brown hair and blue eyes, smiling, wearing a white blouse, standing outdoors in front of a stone building with a wooden door.

Miranda went from working full time in corporate, juggling strategy and execution,
to quitting her 9-5 with 3 clients confirmed for her Fractional CMO retainer.

“The catalyst I needed to launch out on my own”

“I just wanted to send you a quick message to say "thank you!" I have been so blessed by your fCMO school. It was the catalyst I needed to launch out on my own. I just put in my notice for my 9-5 and will be pursuing this full time in October. I have 3 new contracts that are planning to start then as well so I will be starting out the gate with the work I need to build my business. It was immensely helpful going through your lessons and using your templates as guides. 

Thank you again for all the work and care you put into this. ”


Close-up of smiling man with short hair, wearing a pink collared shirt, outdoors with blurred background.

Kevin was an experienced marketer who had been doing consulting for years. He wanted a way to work with clients that no longer tied his income to time or deliverables.

“I have finally found a place where I can uplevel my business”

“I’ve known Jessica for a couple of years now.  She is the first call I make when I’m stuck on something.  Bluntly, I am in awe of how she has built her company: her service packages, her presentation, and of course her branding.

I have finally found a place where I can uplevel my business.  "For me, working with Jess has felt more like a mastermind than a school. The content is approachable for those in marketing looking to branch out and deep enough for senior marketers to take things to the next level.  Thanks so much Jess!”


A woman with dark wavy hair, tattoos on her arms, wearing a black Ramones T-shirt, holding her hair with both hands, looking into the camera against a plain background.

Emma was a messaging strategist and copywriter, who wanted to make more without working more, and also build some recurring income into her business model.

“THE best investment I have EVER made”

“Being part of the Fractional CMO school has really given me the kick in the butt I needed to fully own the role of fCMO both in my business and online. Since joining, I've revamped my entire offer suite, begun to update my website, officially "announced" myself on social media, and have a sales call lined up with a company I'd love to work with. Jess has provided all the tools I need to take my current business to the next level, from fully outlined options for offers to templates for EVERY situation to personal support. It's invaluable having someone with Jess' experience to answer my questions, give me advice, and be there to cheer me on. This program is one of the best investments I've EVER made in my business!”


Black and white portrait of a smiling woman with long hair, wearing a sleeveless top and earrings, standing with arms crossed against a plain background.

Abby had 30+ years experience in marketing, and was running an agency. She was burnt out and wanted a lighter business model that still allowed her to make great money.

“I launched my Fractional CMO business with confidence.”

“Diving into entrepreneurship with years of marketing experience felt natural, yet the transition was filled with unexpected hurdles. It wasn't my qualifications that I found lacking, but rather the essential toolkit for starting my own business as a fractional CMO. This is where Jess and her fractional CMO school made all the difference. Jess didn’t just provide education; she equipped me with a comprehensive suite of tools, resources, and the kind of practical knowledge you won’t find in textbooks. Her detailed guidance on when, why, and how to use these resources transformed my readiness into real capability. Thanks to her, I launched my business with confidence and a deep understanding of what it takes to succeed. Jess’s program isn't just about learning to be an entrepreneur—it's about becoming one.”

Cheyenne went from overworked, making less than $100K as a freelancer working more than full time in a mid-level marketing role, to self-promoted multi-6 figure CMO.

“I made $100K in my business within just 6 months.”

“Fractional CMO School gave me the confidence and financial security I needed to quit my 9-5 and become a full-time CMO. I made $100K in my business within just 6 months of joining the program. Jess has had a tremendous impact on me – both personally and professionally. She consistently calls you forward into the best version of yourself because she takes the time to see that vision for you even when you can't see it for yourself”


Lillian was burnt out from custom consulting projects, and looking for a way to scale with more ease. She was busy so needed a proven model she could implement quickly.

“I made back my investment within the first 30 days!”

“When I signed up for fCMO school, I had very little time to invest in bringing this new offer to market. From day 1, Jess has had my back in providing me everything I needed to start discovery calls and pitching clients immediately. The depth of knowledge she shares within the program is unparalleled. Within 20 days of fCMO School starting, I had pitched an fCMO package and made back my investment within the first 30 days.”


What if you can have it all too?

TIME FREEDOM

-

WORK LIFE BALANCE

-

UNCAPPED INCOME

-

TIME FREEDOM - WORK LIFE BALANCE - UNCAPPED INCOME -

If you’re here, you’ve already figured out that working harder isn’t the answer.

A blank white background with no objects or details.

Maybe you’re a marketer or social media manager who’s booked, busy and burnt outwondering how to earn more without adding more clients or hours.

Or maybe you’re a Fractional CMO who’s calendar is packed with meetings, you’re deep in the weeds, and you can’this isn’t what you thought it would be.

Either way, you know you’re capable of more — more income, and more freedom. You just need a roadmap to get there.

MEET JESS SHIRRA

MEET JESS SHIRRA

A woman with blonde hair wearing a light green top, light blue jeans, and yellow heels, holding a laptop and smiling.

FRACTIONAL CMO + FOUNDER + YOUR GUIDE

Hey I'm Jess Shirra

This is my story...

Hi! I’m Jess, 15+ years in marketing and founder of Fractional CMO School. After countless virtual coffee dates with marketers asking me to share what I’d learned about building my Fractional CMO business, I realized there was a HUGE NEED for a program that taught marketers exactly how to build a 6-figure (and more) business without burning out.

Fractional CMO School is my playbook. It’s my entire game-plan walking you through exactly how I went from zero to six figures in less than six months, and then scaled to $1M+ -- landing dream clients like Jenna Kutcher, Lori and Chris Harder, Spirit Daughter, and more.

Consider this your exclusive invite to join Fractional CMO School. More than just a program, it’s the launchpad to your own thriving Fractional CMO business.

Are you in?

Text reads 'CHRIS HARDER' in bold, black, pixelated font.
Silhouette of a person playing the guitar in front of a setting sun with trees in the background
A black silhouette of a person sitting on a rock, gazing at a starry night sky with a crescent moon.

BRANDS I’VE HELPED GROW

A pink flamingo standing in shallow water surrounded by green grass and bushes.
The text 'LOR HARDER' with 'LOR' in bold black uppercase letters inside a white box with black outline, and 'HARDER' in black uppercase letters beneath it.
A black silhouette of a dog with its tail raised, standing on grass.

YOU CAN KEEP DOING WHAT YOU’RE DOING… OR YOU CAN

Take The Leap And Get The
Results You’re Capable Of

You’re reading this because you know something’s missing. You know you need direction and you know you’ll get further ahead learning from someone who’s already where you want to be...

Screenshot of a message praising pitch decks, thanking Jess, and expressing love for the templates, with a red heart emoji at the end.
Screenshot of a text message saying, 'Jess is going above and beyond with this program and I love what she put together,' with a red heart emoji at the end.
Screenshot of a chat message where a person shares that they raised their rates with confidence, added a strategy for new clients, and now feels confident about it, with a small heart emoji at the bottom.
Screenshot of a text message expressing appreciation for templates and guides that help create deliverables, with a small profile picture of a woman with long, dark hair and a heart emoji at the end.
A screenshot of a text message discussing the usefulness of detailed templates and processes shared by Jess, with a small profile picture of a person and a red heart emoji.
Screenshot of a text message discussing Jess's impact on someone's ability to deliver discovery calls and pitch clients, mentioning her deep knowledge and the program's unparalleled nature, with a heart emoji at the end.
A text message expressing gratitude, mentioning how detailed offers saved a lot of time and provided a solid footing to start from, ending with a heart emoji.

 Formal Earnings Disclaimer

Testimonials and case studies on this site reflect the real-life experiences of individuals who have used the Fractional CMO School program. However, individual results will vary based on factors like personal effort, market conditions, and your ability to apply the strategies taught. While we showcase exceptional results, these do not represent the average experience, and there is no guarantee that you will achieve similar outcomes. Your success depends on many factors beyond our control, including your financial condition, experience, skills, level of effort, education, and market changes. Running an online business carries risks, and your use of any information on this website is at your own risk. We make no guarantees of success or specific income levels, and no revenue or earnings information presented should be relied upon as a promise or guarantee of future results. By using this site and accessing our content, you acknowledge that we are not responsible for any decisions you make regarding the information presented. Any claims of actual earnings or examples of results can be verified upon request.