From the Fractional CMO for top brands + creators.
Jenna Kutcher · Lori Harder · lululemon · Pottery Barn
From the Fractional CMO for top brands + creators. Jenna Kutcher · Lori Harder · lululemon · Pottery Barn
FOR MARKETERS + FRACTIONAL CMOS
Build or Scale a Multi-Six-Figure Fractional CMO Business — With Fewer Clients and Part-Time Hours
Learn how I hit six figures in 6 months and scaled to $1M/year with a team of two — working just 25 hours a week with a handful of clients.
Inside Fractional CMO School, I’ll show you how to do the same: land high-ticket clients, lead with strategy, and build a multi-six-figure (beyond) business without burning out.
FRACTIONAL CMO SCHOOL IS THE ONLY PROGRAM THAT GIVES YOU...
Every Single Thing You Need To
Launch And Grow A Multi-Six-Figure Fractional CMO Business
Fractional CMO School provides a step-by-step roadmap and expert coaching tailored specifically for aspiring and growing Fractional CMOs to create a multi-six-figure (and beyond) business - with less clients and part-time hours.
THE RESULTS SPEAK FOR THEMSELVES
Miranda said…
“The catalyst I needed to launch out on my own”
“I just wanted to send you a quick message to say "thank you!" I have been so blessed by your fCMO school. It was the catalyst I needed to launch out on my own. I just put in my notice for my 9-5 and will be pursuing this full time in October. I have 3 new contracts that are planning to start then as well so I will be starting out the gate with the work I need to build my business. It was immensely helpful going through your lessons and using your templates as guides.
Thank you again for all the work and care you put into this. ”
Kevin said…
“I have finally found a place where I can uplevel my business”
“I’ve known Jessica for a couple of years now. She is the first call I make when I’m stuck on something. Bluntly, I am in awe of how she has built her company: her service packages, her presentation, and of course her branding.
I have finally found a place where I can uplevel my business. "For me, working with Jess has felt more like a mastermind than a school. The content is approachable for those in marketing looking to branch out and deep enough for senior marketers to take things to the next level. Thanks so much Jess!”
Emma said…
“THE best investment I have EVER made”
“Being part of the Fractional CMO school has really given me the kick in the butt I needed to fully own the role of fCMO both in my business and online. Since joining, I've revamped my entire offer suite, begun to update my website, officially "announced" myself on social media, and have a sales call lined up with a company I'd love to work with. Jess has provided all the tools I need to take my current business to the next level, from fully outlined options for offers to templates for EVERY situation to personal support. It's invaluable having someone with Jess' experience to answer my questions, give me advice, and be there to cheer me on. This program is one of the best investments I've EVER made in my business!”
Abby said…
“I launched my Fractional CMO business with confidence.”
“Diving into entrepreneurship with years of marketing experience felt natural, yet the transition was filled with unexpected hurdles. It wasn't my qualifications that I found lacking, but rather the essential toolkit for starting my own business as a fractional CMO. This is where Jess and her fractional CMO school made all the difference. Jess didn’t just provide education; she equipped me with a comprehensive suite of tools, resources, and the kind of practical knowledge you won’t find in textbooks. Her detailed guidance on when, why, and how to use these resources transformed my readiness into real capability. Thanks to her, I launched my business with confidence and a deep understanding of what it takes to succeed. Jess’s program isn't just about learning to be an entrepreneur—it's about becoming one.”
Cheyenne said…
“I made $100K in my business within just 6 months.”
“Fractional CMO School gave me the confidence and financial security I needed to quit my 9-5 and become a full-time CMO. I made $100K in my business within just 6 months of joining the program.
Jess has had a tremendous impact on me – both personally and professionally. She consistently calls you forward into the best version of yourself because she takes the time to see that vision for you even when you can't see it for yourself”
Lillian said…
“I made back my investment within the first 30 days!”
“When I signed up for fCMO school, I had very little time to invest in bringing this new offer to market. From day 1, Jess has had my back in providing me everything I needed to start discovery calls and pitching clients immediately. The depth of knowledge she shares within the program is unparalleled. Within 20 days of fCMO School starting, I had pitched an fCMO package and made back my investment within the first 30 days.”
If you’re here, you’ve already figured out
that working harder isn’t the answer.
Maybe you’re a marketer or social media manager who’s booked, busy and burnt out…wondering how to earn more without adding more clients or hours.
Or maybe you’re a Fractional CMO who’s calendar is packed with meetings, you’re deep in the weeds, and you can’this isn’t what you thought it would be.
Either way, you know you’re capable of more — more income, and more freedom. You just need a roadmap to get there.
If This Sounds Like You…
THEN YOU’RE IN EXACTLY THE RIGHT PLACE
MEET JESS SHIRRA
MEET JESS SHIRRA
FRACTIONAL CMO + FOUNDER + YOUR GUIDE
Hey I'm Jess Shirra
This is my story...
Hi! I’m Jess, 15+ years in marketing and founder of Fractional CMO School. After countless virtual coffee dates with marketers asking me to share what I’d learned about building my Fractional CMO business, I realized there was a HUGE NEED for a program that taught marketers exactly how to build a 6-figure (and more) business without burning out.
Fractional CMO School is my playbook. It’s my entire game-plan walking you through exactly how I went from zero to six figures in less than six months, and then scaled to $1M+ -- landing dream clients like Jenna Kutcher, Lori and Chris Harder, Spirit Daughter, and more.
Consider this your exclusive invite to join Fractional CMO School. More than just a program, it’s the launchpad to your own thriving Fractional CMO business.
Are you in?
BRANDS I’VE HELPED GROW
HERE’S THE DEAL...
“I transformed my grind as a marketer into a thriving Fractional CMO business, and now, I’ve mapped it out for you. Imagine me, once clocking relentless 60-hour weeks, then flipping the script to a six-figure business in half a year. Fast forward to $30K months and working with dream clients like Jenna Kutcher becoming the norm.”
What if you can have it all too?
TIME FREEDOM
-
WORK LIFE BALANCE
-
UNCAPPED INCOME
-
TIME FREEDOM - WORK LIFE BALANCE - UNCAPPED INCOME -
FRACTIONAL CMO SCHOOL
Start or Scale Your
Fractional CMO Business
Fractional CMO School is a six-month high-touch coaching program + community designed to help you start or scale as a Fractional CMO, attract dream clients, and build the business you've always dreamed of.
What You’ll Learn in
Fractional CMO School
Fractional CMO School is designed to get you results. By the end of our six months together, you’ll know ...
How to find, pitch, and convert high-ticket clients you’ve always dreamed of working with
How to make the switch from marketing executor to purely building strategy
Clear cut ways to create an immediate, significant impact in just the first 30 days
Confidently price yourself as a high-ticket, executive level fractional CMO -- & back it up
How to approach brand and marketing strategy development for clients (with tons of examples)
And so much more…
HERE’S EXACTLY WHAT YOU’LL FIND
Inside Fractional CMO School
AT-YOUR-OWN-PACE TRAINING
The Fractional
CMO Course
Gain access to the complete Fractional CMO business blueprint - from launching to pitching your dream clients and growing your business. Packed with everything from operations to sales, and lead gen to the CMO role – it's years of know-how, neatly packaged for your instant success.
TEMPLATES + SWIPE FILES
Fractional CMO
Template Vault
A vault packed with a punch that’ll take you from ‘new business owner’ to seasoned expert. From pitch templates to swipeable marketing strategies, you'll find everything you need to work as a Fractional CMO, saving you countless hours.
PLUS You'll Also Get
Group Coaching
Calls
Learn from me (Jess here, hi!) and get personalized coaching in a group setting every other week.
Access The
Community
Stay connected and engaged with the exclusive, private Fractional CMO School community.
1:1 Private
Coaching
Benefit from in-depth Hot Seat Mentorship with me daily, right within our private community.
Interactive
Workshops
We’ll build out client strategies, discuss challenges and create tools for your business.
Real Life Client
Case Studies
We’ll break down client strategies, real-life examples of sales calls (how to close them) and more.
Expert
Speaker Series
Benefit from in-depth Hot Seat Mentorship with industry leaders right within our private community.
Take A Peek Inside The Course
EXPLORE THE MODULES
-
EXPLORE THE MODULES -
-
CMO Foundations
In Module 2, we start with the Fractional CMO model – how it is different from the old CMO model and why more and more businesses are choosing this route. Hint It's the new way of marketing all over the world! We’ll work through the CMO role, core competencies and the big switch from execution to pure strategy and leadership. We finish off this module with how to leverage external partners to better serve our clients.
Fractional CMO Model (the old versus the new)
Benefits of hirings a FCMO (over traditional FT employees)
The CMO Role (and how to maintain those boundaries with clients!)
Core Competencies (we’re talking brand, positioning, strategy and team)
Think Like a CMO (the switch from execution to strategy)
Letting Go of Ego (and leveraging external partners to close knowledge gaps)
-
BUSINESS FOUNDATIONS
Module 3 is your step-by-step foundations to actually setting up a functional, profitable business. We’re covering legal, contracts, contract tools, invoicing, invoice tools, finance necessities and revenue trackers.
Legal (the stuff that’ll protect you and your clients!)
Contract Best Practices (and the types of contracts you’re going to need)
Contract Examples and Tools (real examples, real use cases!)
Invoice Best Practices and Tools (all my administrative secrets)
Finance Must-Haves (we’re talking tools, best practices and SOPs)
Revenue Tracker (because you can’t monitor profit if you’re not tracking revenue)
-
PACKAGES AND PRICING
In Module 4 we cover one of the most important parts of your entire FMCO business: how to position and price your own offerings. I show you exactly what I do within my business broken down into 5 key offerings for different types of clients and price points. And then I teach exactly how to price each of them based on your appropriate experience and skill set.
Strategy Offerings (the exact ones I use in my agency)
Power Hours (this is your hourly one-offs for smaller clients)
Marketing Brand Assessment (this is your deep dive audit, paid of course!)
Strategy Intensives (one of my favorite offerings to pair with coaching)
Client Examples of Strategy (yes, real strategies I’ve used for my clients)
Advisory or Coaching (this is like a part-time fractional CMO)
Integrated Leader (full on FCMO!)
How to Confidently Price Yourself (mindset, market rates and where you fit)
-
ATTRACTING DREAM CLIENTS
Module 5 is all about building your sales funnel – because if you can’t reel in great clients your business won’t get far. We’ll talk about niching down, knowing exactly who your ideal client is, creating a clear brand for yourself, your online presence, choosing channels, website strategy, inbound lead forms and podcasting pitching (my most successful marketing channel!)
Niches (the power of niche and how to figure out which niche to choose)
Defining Your Ideal Client (we’re going deep into your audience)
Your Brand (online presence, channels and creating something cohesive)
Jess’s Social Profiles (and how to optimize your own)
Website Strategy (how to craft a site that converts)
Inbound Leads (forums that qualify so you aren’t wasting your time)
Pitching Podcasts (including SOPs!)
-
UNSLIMEY SELLING
In Module 6 you’re going to learn about sales – starting with a complete breakdown of my sales process from discovery to closing. You’ll get my outreach system and tracker template, scripts for outreach, discovery call scripts, and so much more. We talk about proposals and pitch decks, objections and rejections (and how to deal with them!)
My Entire Sales Process (from discovery to closing)
Outreach Templates (and how to track your outreach)
Discovery Call Scripts & Best Practices (plus behind-the-scenes calls!)
How to Create Winning Proposals (so you can close more sales)
Pitch Decks (you get to use mine!)
BTS Fractional CMO Pitch Recordings (where you can watch me pitch a client)
Objection & Rejection Handling (and how to be prepared)
Shortening Your Sales Cycle (and landing more contracts)
-
WORKING WITH CLIENTS
Once you’ve landed your dream clients, you’ve got to deliver. Module 7 is where I share all of my SOPs for every one of my offerings. We talk about quarterly planning sessions, mastering KPIs, Sales forecasting and putting together budgets. You’ll also get access to all my campaign and calendar templates
SOPs (all the SOPs you didn’t know you needed)
BTS Weekly Marketing Meeting Recordings (so you can see what it’s really like)
KPIs and Tracking (how to measure results and explain them to your clients)
Sales Forecasting (and how marketing contributes to achieving sales goals)
Marketing Templates (real life templates that’ll make everything easier)
YOU HAVE OUR PROMISE
Fractional CMO School is like
nothing you’ve seen before.
Before I created Fractional CMO school, I knew I wanted to build something that I wished existed when I started my business. In the course world – there is a ton of fluff, BS and gatekeeping – all funneling you up into the next and the next. This is not that. With Fractional CMO School you’ll really get it all.
Tried, tested and detailed client strategies that you can replicate with your clients
YOU’LL GET…
OTHER PROGRAMS
Business start up and growth strategies that are comprehensive, detailed and PROVEN
Sales strategies that DON’T feel ick and actually work to land you dream clients
1-1 coaching with Jess Shirra, a 6 figure CMO who is serving high ticket clients
100’s of high quality templates that can be used with your own clients and business
In depth training and resources on how to actually BE a Fractional CMO inside a clients business – with tons of examples and case studies
Access to guest speakers who are industry leading experts
Fractional CMO School is THE ONLY program on the market that offers all of this and more. Other programs that teach marketers to become fractional CMO’s only provide a fraction of what’s inside Fractional CMO School.
some
some
GET INSTANT ACCESS!
Imagine if…
Work didn’t feel like work.
You know you’re doing what you were born to do. Everything feels aligned. You’re seeing measurable results. Strategy is flowing. You’re living with ease.
You ONLY worked with dream clients > Ones that are aligned with you and your values, with great budgets and teams of players who all value your strategic mind, ideas and the A-Game you bring to the table.
You had control over your days > You get to choose when you work, how you work, who you work with and why. Your days were designed around you -- your calendar included the things that matter most.
THIS ISN'T A PIPE DREAM.
I'VE DONE IT. SO CAN YOU.
You Deserve To Have Support As You Build
Or Grow Your Fractional CMO Business
With Fractional CMO School you'll have everything you need to start or grow your business.
FREQUENTLY ASKED QUESTIONS
Who is this program for?
This program is ideal for:
—Marketing experts with 5+ years of experience who want to transition into a Fractional CMO role,
— (or) Fractional CMOs who are looking to elevate their offerings, systematize, or scale.
What is the format of the program?
You have two options:
You can go-it-alone with the Learn to CMO Course + Template Vault, or fast-track your success with coaching, community and 1-1 mentorship inside the full program.
How long is the program?
If you choose the full program you have 6 months of access to the coaching, community and other program perks. You’ll also get lifetime access to the course and template vault, including any future updates.
When can I sign up?
Anytime! Our doors are always open, and learning is at your own pace. There are replays of calls and trainings you may have missed in the past.
Is there a guarantee for this program?
While we can't guarantee specific results, we’re so confident in the resources and training provided that if you don’t make your investment back in the full program within your 6 months, we’ll work with you 1-1 until you do.
What if I can't make all the live calls?
We understand that schedules can be busy. All live calls will be recorded so you can catch up at your convenience. We'll also have asynchronous coaching available for you in the Community area.
Can I get a refund if I'm not satisfied with the program?
We're committed to your satisfaction with our program. However, please note that we do not offer refunds. We encourage you to reach out to us if you have any concerns or questions before enrolling to ensure that this program is the right fit for you.
Is there a community aspect to this program?
Yes, you'll have access to a private community where you can connect with other program members and the Fractional CMO coaches, including Jess Shirra. It's a great space to share ideas, ask questions, and receive support.
YOU CAN KEEP DOING WHAT YOU’RE DOING… OR YOU CAN
Take The Leap And Get The
Results You’re Capable Of
You’re reading this because you know something’s missing. You know you need direction and you know you’ll get further ahead learning from someone who’s already where you want to be...
Formal Earnings Disclaimer
Testimonials and case studies on this site reflect the real-life experiences of individuals who have used the Fractional CMO School program. However, individual results will vary based on factors like personal effort, market conditions, and your ability to apply the strategies taught. While we showcase exceptional results, these do not represent the average experience, and there is no guarantee that you will achieve similar outcomes. Your success depends on many factors beyond our control, including your financial condition, experience, skills, level of effort, education, and market changes. Running an online business carries risks, and your use of any information on this website is at your own risk. We make no guarantees of success or specific income levels, and no revenue or earnings information presented should be relied upon as a promise or guarantee of future results. By using this site and accessing our content, you acknowledge that we are not responsible for any decisions you make regarding the information presented. Any claims of actual earnings or examples of results can be verified upon request.